Director Jason Goldwatch Focuses On Juggalos In Newest Video

The name Jason Goldwatch may be relatively unknown in this Juggalo world we inhabit. However, he is well known in the music industry for making cutting edge music videos and several music based feature length documentaries. He has worked with Kid Cudi, Linkin Park, Pharrell and many others. Recently, Chicago based The Hood Internet approached him with a budget and gave him free reign to make their next video. His concept in his own words:

I would describe the “One For The Records Books” track as both warm and sad, both romantic and melancholy. I lived with the track, and some how ended up with this story in my head about a lonely dude, in a small town, struggling with individuality and romance in a world of internet dating and Wal-mart dates.

Having heard a lot of background on the video shoot and how well it went, I for one cannot wait to see what he put together. You can read more about the video, how it came about, and Jason's own thoughts about making it right here. With all the negativity out there about Juggalos in general it's nice to see someone put us in a positive light. The video should be dropping tomorrow so be on the lookout for that!